British design with Japanese inspiration. SUPERDRY with its bold graphics and cosy, casual attire has captured the spirit of fashion lovers in more than 100 countries. The British-designed brand produces basic pieces of garments of everyday life mainly in the form of casual/sportswear. The design, now recognised as a trade mark for brand, caters to street-style lovers as well. It is of particular importance that these garments, designed mainly for young people, are made of high quality materials, opening the door to those living an active lifestyle. In seasonal collections, in addition to the striking look, basic, casual-style pieces, such as suits and jackets, are featured, enhanced by extras characteristic to Superdry manifested in minor details.
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