Since 1933 Lacoste has faced different trends and transformations in fashion.  Today it is a symbol of openness and connecting the unconnected. Lacoste links cultures and generations, and invites everyone to play with fashion.

The elegance worn by Rene Lacoste goes far beyond the look. Elegance is all: value,  attitude, etiquette and a most importantly fair play. Lacoste spirit is represented by achieving milestones, being bold and altruistic, joining life with fashion for an amazing journey.

Elegance wins in victories, elegance wins in defeats.